For any business branding is important. The Facebook business page helps you to show your business information to other people through likes, shares, and comments. This type of exposure improves your brand awareness.

The Facebook business page helps you to promote your local store offers from Facebook itself. So, it helps your more engagement with your Facebook audience.

With the help of Promoted Posts option on the Facebook business page, you reach more of your fans, friends of those fans. You can create customized ads to attract new fans and new customers.

Facebook insights help you to get more information about your customers. What they like and don't like, where they are from and when they are online which helps you to change your marketing strategy.